Arts & Entertainment

Music Industry’s ‘Rock The Vax’ Campaign Incentivises Vaccination

Golden Robot Records has taken up the Therapeutic Goods Administration’s green light for COVID-19 vaccination incentives.

The company is donating a free album from their back catalogues to Aussies who prove vaccination. The Rock The Vax campaign is running until August 15th and hopes it will boost national vaccination numbers during the Sydney outbreak. 

Golden Robot Global Entertainment Founder, Mark Alexander-Erber said the current lockdown made him want to act. 

“I can’t sit back and watch the country I love have one of the lowest vax rates in the world,” he said in a press release. 

But some experts are concerned about the ethics of offering vaccine rewards, suggesting it may sway people to behave differently to how they previously would have. 

Alexander-Erber told City Hub he had not heard of anyone changing their decision-making for this cause. Instead, people who had already planned to be vaccinated were just doing it more quickly. 

“It’s really up to the individual to jump onto this initiative or not.. It’s just a fun little encouragement aimed at getting those who are keen to get the jab,” he told City Hub. “It really was… about uniting the rock and roll community. I didn’t want to be political, I just wanted to be inclusive.”

You can win an album from names like Dizzy Reed (Guns n’ Roses), David Campbell and Hayley Jensen. 

Simply email your vaccination certificate and a specific album request to rockthevax@goldenrobotrecords.com by the closing date.

By Lucinda Garbutt-Young

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