Something To Wrestle With Bruce Prichard Live

During the height of wrestling’s boom period, there were only three men privy to the inner workings of the worlds biggest promotion, WWE. Those three men being Vince McMahon, Pat Patterson and Bruce Prichard. Fast forward to today and only one of these men is sharing previously untold stories, and that is Bruce Prichard with his podcast come live show Something To Wrestle With Bruce Prichard.

Ahead of the first stop of the tour in Sydney, the City Hub spoke with Prichard about his history in the wrestling business, podcasting and the rapidly evolving landscape of modern professional wrestling.

Prichard’s most well-known foray in the wrestling business was as an onscreen character known as Brother Love. As a manager to other wrestlers, Brother Love was a red-faced, smarmy and boisterous “preacher” character dressed in a conspicuous white suit, tight red shirt and white tie, who claimed to preach not the word of God, but “the word of love.”

Following Brother Love Prichard transitioned to a backstage role as a producer. A role which he says was “the most fun” of any that he had in his 45 years in the business.

“I love to create and work with talent so if I could only pick one I would choose working behind the scenes as a producer.”

It is from these years behind the scenes which Prichard draws many of the stories he now shares on his podcast and subsequent live shows. Giving fans a window into a world which is notoriously secretive could very well have created tension between Prichard and McMahon. However, Prichard assured us that has not been the case.

“If Vince had a problem with the show he would have picked up the phone and called me, which he hasn’t done.”

Already this year the wrestling business has seen some monumental tectonic shifts in the landscape with the arrival of All Elite Wrestling (AEW). With AEW being backed by the billionaire Khan family, who also owns the Jacksonville Jaguars NFL team, Prichard believes we’re witnessing “history being made” and that it’s a “great time to be in the business.”

Sydney wrestling fans will have the opportunity to hear a range of stories in an intimate setting, whilst also picking the brain of one of the most knowledgable minds in the wrestling business this week. According to Prichard, they may even hear “some stories that I can’t tell on the podcast because they’re simply too salacious.” 

Mar 22. Factory Theatre, 105 Victoria Rd, Marrickville. $55-$110+b.f. Tickets & Info: www.factorytheatre.com.au