City News

Company admit to being tossers for “education”

Photo: Rachel Docherty (Flickr)



An American-owned company has been littering the streets of Sydney in a shameless effort to advertise their product.

ESET, an anti-virus software company has been leaving fake plastic credit cards strewn around footpaths of the CBD and inner west, with the slogan “insecure transactions are like leaving your credit card on the ground” printed on them.

“This is outrageous. How can they justify littering in this day and age of so much waste?” said Abbey, a resident of Glebe.

“It’s very strange. You wouldn’t expect this in today’s society,” said Karen, another.

Sales and Marketing Director of ESET, Edmund Li claimed the company was environmentally responsible.

“We are fully aware of our corporate responsibilities and [have an] ongoing commitment to environmental and other charities,” he told City Hub.

“ESET’s goal is to educate and inform every one of the potential risks they can get themselves into if they are not properly protected when surfing online.”

But Mr Li would not confirm whether the company had sought council permission to leave the cards in the area, or how the move fitted in with their “environmental commitments.”

Greens NSW MP and Environment Spokesperson, Dr Mehreen Faruqi MLC said:

“It’s pretty disappointing to see a company apparently using littering as a marketing strategy. Litter ends up polluting our green spaces and our rivers, streams and oceans.

“I will be writing to the Environment Minister and the Environmental Protection Authority to ask them to look into this and investigate and prosecute if warranted,” she said.

Littering is an offence in NSW under the Protection of the Environment Operations Act 1997, and carries a minimum fine of $500 for corporations.

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