This album is a comprehensive guide to the monetary problems our western society is faced with.
Mat Ward’s words hit on the inequality that has arisen between those that have and make money and everybody else. He places consumerism in a chair surrounded by arguments against it, trying to convince it of its wrongs and to shine a light on it as a flawed concept.
With bare truth there is the possibility of its very sound to be offensive to the ear, but it is much easier to hear and thus more effective if it comes in an otherwise pleasant packaging. The listener may have to work hard to hear the message while their ears are massaged by rolling electronics and their brains are vibing softly on the ambiance.
Listeners will appreciate this on a few levels once they move into it a little.