The Pretty Littles

As much as we all like to think musicians do what they do purely out of passion for the craft, we all, including the musicians themselves at times, have to remember that music is a business and should be treated as such in order to reach it’s full potential.

For Melbourne band The Pretty Littles, 2016 has been an awakening in regards to the difference in success which can be achieved by planning and strategising a release schedule.

“We’ve never been particularly savvy with our strategy, we used to just finish something and put it out,” explained lead singer Jack Parsons. “We’re thinking more about the formula and procedure of releasing a CD now. This is probably the first time we’ve actually done that, so I think that’s probably the biggest difference, which has really, really helped.“

This year the band have seen success both on radio and with their live shows drawing an ever-growing audience. After slowly bubbling away in the local music scene around Melbourne for a number of years, the band finally realised that they needed to do more if they were going to breakout out into a grander scene

“I think we just decided ‘fuck it’ if we’re going to spend all this time and money recording music we do the best we can to get the most out of our releases. It’s a shame it took us so long because fuck man it’s not that hard, it’s not rocket science, we just made it hard for ourselves,” said Parsons regretfully.

Fans may be afraid that this new strategic way of thinking could change the bands music and the topics they explore, but Parsons is quick to dispel those fears: “We’re a pretty left-leaning group of fellas and we simply put our stance forward, so if people don’t like it they’re free to unlike our page or not come to gigs, we’ve always done and always will do that.”

Following the controversy that engulfed the band earlier this year thanks to their single ‘Sam’s Mob’, Parson’s words are clearly not just bravado. So if you’re planning to head to their show this weekend be sure to take an open mind and focus on just having fun.

Nov 5, 8pm. Brighton Up Bar, 77 Oxford St, Darlinghurst. $12+b.f. Tickets & info: www.brightonupbar.com.au

Follow Jamie on Twitter @Appsy_JAM