Broadway Sydney launches pop up food festival: project yum
Broadway Sydney has launched Project Yum – a new pop up food festival celebrating a ‘taste of the new’ that combines the latest food trends with live entertainment, set to run daily until June 2016.
A delectable range of food pop-ups including; Asian fusion eatery, POKLOL, organic street-food brand, Agape Canteen and artisan bakery, Brasserie Bread will offer customers plentiful options for breakfast, lunch and dinner whilst final stages of the centre’s Level 2 re-development are completed.
As well as the exciting food line-up, a live set by DJ Xcentric will keep the crowds entertained every Friday from 12pm and new ‘Chill Out’ areas will provide shoppers a place to recoup and catch up online using Broadway’s new, free Wi-Fi service.
Owner of POKLOL, Sean Cheong commented; “We are thrilled to be a part of Project Yum. It offers customers the chance to explore a variety of new, fresh food (fresh food doesn’t say cool street food) flavours in one space Think this sentence doesn’t really communicate that this is ‘the place to be’ it is cool/must try / must be seen place to be. A few of the dishes you can spot on our menu include our ‘Ga-Mazzing’ – Lemon Grass Honey Chicken served with Pâté and ‘Bossy’ – Steamed Pork Belly with Fermented Bean Chill Mayo.”
The Level 2 redevelopment is less than five months away to be launched in Spring 2016. The new level 2 and will offer an exciting fusion of food and fashion with brands soon to be announced including an International Fashion Mini Major.
To keep customers in the know, Broadway has ventured into the world of augmented reality with the new Mix It Up Broadway app, which can be downloaded in the app store [Apple or Google Play].
When the app is held up against one of the many Mix It Up signs dotted around the shopping centre, a virtual host will pop up on the screen and give users a taste of what’s to come with new content added regularly.
