Broadway is the new hot spot
Public Wi-Fi brings to mind staring endlessly at a screen, watching an image download at a snail’s pace. You’re lucky to check your email before you’re told your session has expired.
Not the case at Broadway Shopping Centre, where free, fast Wi-Fi was rolled out in February.
The rollout of free Wi-Fi is part of the centre’s $55 million redevelopment and Mirvac Retail’s ongoing commitment to develop Broadway into a premier urban shopping destination.
Mirvac’s Senior Development Manager of Retail, Christina Nelson, said Broadway recognises that being digitally connected is a growing demand from their customers and responds to customer research.
“We are determined to create the best customer experiences within our centre, and believe free Wi-Fi across the centre will provide benefits for our shoppers and retailers, with many wanting to connect socially or inform their shopping trip online,” she said.
Customers and retailers will be able to access the free Wi-Fi for three hours or 1GB of data every day.
To get online, users need to enable the Wi-Fi option on their devices and select “BroadwayFreeWifi” from the list of available networks.
Users can download the app [Apple or Google Play] via the centre’s Wi-Fi and with the tap of a button, the virtual host jumps out behind the wall on Level 2 and gives users a taste of what is to come. Shoppers can also browse all of the images of the soon-to-come Level 2, and can continue to experience what is coming with new content being regularly updated on the app.
The rollout of free Wi-Fi is part of the centre’s $55 million redevelopment and Mirvac Retail’s ongoing commitment to develop Broadway into a premier urban shopping destination.
Mirvac’s Senior Development Manager of Retail, Christina Nelson, said Broadway recognises that being digitally connected is a growing demand from their customers and responds to customer research.
“We are determined to create the best customer experiences within our centre, and believe free Wi-Fi across the centre will provide benefits for our shoppers and retailers, with many wanting to connect socially or inform their shopping trip online,” she said.
Customers and retailers will be able to access the free Wi-Fi for three hours or 1GB of data every day.
To get online, users need to enable the Wi-Fi option on their devices and select “BroadwayFreeWifi” from the list of available networks.
Users can download the app [Apple or Google Play] via the centre’s Wi-Fi and with the tap of a button, the virtual host jumps out behind the wall on Level 2 and gives users a taste of what is to come. Shoppers can also browse all of the images of the soon-to-come Level 2, and can continue to experience what is coming with new content being regularly updated on the app.
